Should I Be A Realtor?

That’s an important question to ask yourself if you’re looking to get into the business. “Should I be a Realtor?” The Real Estate profession has certainly changed the past few years. We transitioned from a boom market to a distressed market that is forcing Realtors to either leave the business or try to do things differently in order to stay afloat. Being a Realtor is not an easy job, especially in this market.

Deciding to do Real Estate in this environment means that you’re either crazy or you think you have what it takes.  Realtors are independent contractors. So you can label Realtors as small business owners. Many small businesses are struggling due to the weak economy. Realtors are no exception.

The advantage of being a Realtor is that there is very little overhead. With the exception of MLS, association, and other fees, Realtors don’t have as many expenses as your regular brick and mortar business. The challenge of course is acquiring business in a distressed market as this one.  To be profitable, you need to utilize social media i.e. Facebook, Twitter, YouTube, etc to market yourself and get clients.

Most of these tools are free and are a great way to promote yourself. If you think plastering your face on a bus stop bench is going to get you clients, you’re in for a rude awakening. Real Estate can be a very lucrative profession, but the failure rate is high. If you plan on becoming a Realtor, don’t expect to make money right away. Even if you do things right, it can take up to a year before you see your first sale. So if you’re up for a challenge, Real Estate may be for you.


~ by fnunez on July 26, 2011.

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